INDRAi is a video analytics product designed for the progressive retailer. We help traditional brick-and-mortar retail companies drive business growth and deliver customer delight using next-generation, advanced analytics.
Cloud-based software solution that integrates with the in-store CCTV or IP Camera
The POS device receives notifications for "real-time" insights from analytics
Run personalised marketing campaigns and enhance the performance of in-store assistants

INDRAi helps retailers with business and digital transformation

For retail customers, three things matter the most: quality products, great prices, and good discounts. This has been easily possible in online stores, where digital technologies enable capturing customer behavior and preferences for targeted marketing communications. 

INDRAi, a CCTV-based video analytics solution for the retail industry, sets this skew right by empowering offline stores to leverage digital technologies solutions as well by capturing customer data, customising marketing communication and increasing customer delight.

Traditionally, physical stores relied on the memory and capabilities of their in-store assistants to service their customers, understand their preferences and win loyalty. In a digitised world where they compete not only with other physical stores with similar limitations but also e-commerce portals with access to Data Analytics capabilities, they can find it challenging to provide the kind of shopping experience that customers are getting used to online. 

With INDRAi, retailers can now provide shoppers with the benefits of online shopping while letting them enjoy the excitement of browsing physical stores.

Profile Your Walk-In Customer

Offer personalized customer service and greater engagement to your in-store customers with INDRAi, a CCTV-based software-solution for more targeted marketing. The software captures videos of how customers behave in their store and enables profiling them, their preferences, and category-wise engagement. This can help in creating shopping experiences that increase customer engagement and satisfaction.

Analytics for Improved Product Mix

With INDRAi, retail chains can capture details of product movement and conversion rates from traffic to engagement and sales in different outlets and stock accordingly. This can also help with creating marketing campaigns such as discounts, promotions, new product launches with customized communication even to the level of deciding the color and the font that will appeal to them.

Employee Performance Analysis

INDRAi can facilitate the assessment of the performance of the shop floor assistants, the time they spend with the customers, their productivity, their interaction and effectiveness with customers, engagement levels, the number and duration of their breaks, speed of billing and happiness to index. This can be used to provide training and improve their performance as well as satisfaction levels.
“The service from INDRAi was stellar.”

Our companies increased our per-store revenues by over 45% in the first quarter after deploying INDRAi. It helped us compete against e-commerce companies with "humanized" customer experience.

Annabelle Porter,
Customer Service Officer
Conveniently prepared interface blocks
Complete Integration with Webflow CMS
A stylish and modular UI Kit
Friendly Customer Service

Display discrete features with convenient tabs.

A leading mobile retailer with 100+ retail locations uses Digitech's INDRAi to drive business growth using "personalised" in-store customer experiences.
Uppercut use Devkit to smash it.
Uppercut use Devkit to smash it.

“Our team were able to smash our goals quicker than we did before”

Annabelle Porter,
Customer Service Officer
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This company increased their performance when using this product – and here we are singing it from the rooftops.